Archive for January, 2010

Enquiring Minds Want To Know [How AND Why]

January 28, 2010

If you have ever had the occasion to be around a small child, you’ll know how tiresome it can become when every answer you give them is followed by “why?” But think about it. As irritating as it may seem, that’s how they learn. Without that inquisitive streak, they would never acquire knowledge.

Unfortunately, as we progress into adulthood, our thirst for knowledge does not always seem so eager to be quenched. In an attempt to get through our busy work day, we sometimes just go through the motions in an attempt to get the job done, never stopping to question why we are undertaking these tasks in the first place or would it make sense to do anything differently.

Many moons ago, at the end of my first year of employment with the British Government, I received my annual review. My reporting officer commented that I always wanted to know why, not just how, I was to accomplish my assigned duties. Now, whether he meant this as a compliment, or if he was insinuating that I was as annoying to him as a two year old child, I didn’t have the nerve to ask. However, as I enter the fourth decade of my working life, I am thrilled to see that similar comments have continued to feature in my annual reviews. It indicates to me that I am interested and involved enough in my duties to want to know everything about the tasks that I am assigned. And, when it is clear why practices, or tasks, need to be executed in a certain way, or need to be consistent, it removes confusion, adds clarity, promotes understanding (and can even remove resentments). Often, when we ask why, better hows can be implemented, creating even more efficient best practices.

So next time you’re asked to take on a new set of duties, or you’re asked to do some on the job training, ask/explain why things are done in a certain manner, not just how. I believe that it makes for a more well-rounded employee!

Next month I’ll deal with “whatevvver”!

Social Media Workshop

January 22, 2010

I will be attending the AMC Institute’s Annual Meeting in February for the first time ever (I am new to the AMC world, after all). I’m delivering a pre-meeting workshop on Social Media with Steve Drake, Brian Ruewee, and Jim Quick. We’re going to cover the basics of what social media is (and isn’t) as well as some of the building blocks of social media strategy. In the second half we’re going to work directly with participants on some of the nitty gritty of the tools. If you’re going to be at the meeting in San Antonio, consider joining us at the pre-meeting workshop!

Getting to Know Your Client

January 13, 2010

I just got back from a week at one my client’s annual meetings. It’s a big event–1100 people, tons of sessions, four separate Board meetings for me to attend, plus managing staff, committee meetings, and trying to make it to the various receptions, parties and of course those sessions at the bar where all the “real” work gets done.

It’s a lot to juggle, but the bottom line is there is no other way for me to really understand this organization. I’ve read their strategic plan, bylaws, and conference manual. I’ve read the newsletter (okay I haven’t read the Journal; sorry it’s just not my field. But I promise to read it eventually). I read the Board minutes, business meeting minutes, and I even had phone conversations with various Board members. But you don’t really know a client until you see them in action and watch them talking about what really matters to them.

I imagine the same goes for them to some extent. Until they see how I react to them in their context, they’re still guessing about me. They’ve read my resume and maybe even some articles or blog posts I’ve written. But they won’t really know what to do with me until we are able to interact over some time in a context with which they are familiar.

I think we tend to over estimate how well we know the “other” simply by gathering non-experiential information about them.


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