I am going to be part of a three-part webinar series with the title “Beyond Relevance.” It is being put on by TMA Resources, and it was partly inspired by a blog post I wrote on the Get Me Jamie Notter blog last September. In short, the association community often highlights the importance of being “relevant” to members, and I just don’t think that is enough any more. The first webcast will be this Thursday, February 25th, at 2pm. The other two will be on March 16th and 31st. You have to register in order to take part, but they are free!
Each webinar will be an open conversation among three panelists. This Thursday it will be me, Jeff De Cagna of Principled Innovation, and Ken Wolff from the consulting firm Achievance. But the conversation is not limited to the webinar itself. TMA has set up a blog just on this topic. I’ll be posting to it later today, as will many of the panelists, and there is also a twitter hashtag: #beyondrelevance.
Come join the conversation!
