We’re trying to figure out how to shift what we’ve been doing with one of my clients. It’s clear to everyone that trying to do a repeat of last year’s program isn’t going to work, but when I get the leadership together to ask about next year, it’s genuinely hard for them to come up with new ideas. When they hit that point, they typically give me a directive: ask the members. Find out what they want and deliver it to them.
And I like this answer. I love data, and I’m no fan of a dozen people sitting in a room deciding what everyone else wants. But there’s a problem here. We already asked them, and we delivered what they said they wanted, and it turns out they didn’t want that. I’m oversimplifying a bit, but I’m just not convinced that every situation calls for a member survey about what they want, or if they want x versus y. Rather, we can ask them that and the data may be helpful, but they will not tell us what to do. Those data will not give us the answer.
So do the surveys, but when you decide what programs to offer, sometimes you need to get out in front and push them. Analyze the data, but try to see past it.

There was a post not too long ago on the ASAE Executive Management listserve that asked about the ideal schedule for doing strategic planning. The bigger issues, the author suggested, like revisiting mission and vision, should only happen every five years or so, and then smaller things could be tackled on a more frequent basis. One of the issues requiring this schedule was the fact that the volunteer leaders were very busy and could only devote so much time to this work. My comment was brief: